When everyone else’s automated websites received the Google Slap the ones built with Sean’s tactics which he gives out in Extreme Niche Empires did not receive the slap in fact most of them gained in ranking and replaced many of the sites which received the slap. His newly released Extreme Niche Empires gives you all the tools required to build and promote lots of websites. Not only this his product also comes with plugins for the website to make auto content feeding and the ability to boos your authority and so gain higher ranking. He goes through in a logical way right from the start picking what to make your sites about and how to find out good ideas for sites to domains and hosting, making your sites pay and promoting your sites, SEO strategies and optimizing your site to make an auto stream of income from sites with great Google ranking and authority.

He has taken the Autoblog and combined it with powerful SEO strategies to give everyone a chance of making a living on the internet, with his keys to success you can turn yourself into a successful internet marketer. His training gives you a step by step blueprint on how to make sites with authority which Google, he also gives away powerful software free as part of the course and there are also some additional features which although cost extra are well worth getting. As an example he will give you the template for a website which is already to clone into lots of different websites and will give you Google authority and there is an option to purchase advanced training if you find you either need it or want it when you see how good the basic training and product is.

He freely admits you will not become a millionaire overnight and it will take time for your income to increase. However some of his students are already making $10,000 to $20,000K+. The training he gives you will set you up for life and allow you to tailor his techniques to suit your own interests. Also in the package comes the Cyclone technique which powers some of the most popular websites on the internet. You will love Sean’s no nonsense attitude and you need to know that Sean’s products are top notch and he consistently over delivers on what he is selling and secondly his products simply work. He will not say you will be a millionaire or this is a get rich quickly scheme and it will take time before you start earning a significant amount but in the long run would you rather have a product which over time will earn you good money or pay for a product which claims will make you a millionaire this time next week and be disappointed that you have spent your hard earned money on another product which fails to deliver.You need to check out Extreme Niche Empires for more information Click Here.

On the Blogging Underground there are instructional videos with lots of ideas about promoting your website and raising its Google ranking. Information about creating links and where to go to get the best links as well as a full training package on all of Mikes techniques which he has used very successfully. There is a special section on bonuses available to Blogging Underground members including cheap web hosting packages, back dated free PLR articles and much more. There is information and instructions on how to successfully do keyword research for the best results and keywords to target. Free keyword spreadsheets in excel and zip files which you can download and then target the keywords you want too.

You will receive regular email updates on the latest trends, information and ideas which are coming onto the internet everyday. Information on how to get the best from your Blogging Underground membership including the 12 strategies for success. WordPress plugins and Ping Optimizer are all included on the members site. There is even information on how to setup your wordpress sites from scratch if you don’t already know. This Members site is one of the best packages on the internet and although it sounds expensive  you will also get 400 PLR articles per month when you join and they will also give you access to the older PLR articles from previous months. The price of the PLR articles alone are worth the monthly or yearly fee but with everything else it is a bargain. I joined over a month ago and the PLR articles are hardly used on the internet require little editing to make them unique articles ready for promotion or your website Get the Blogging Underground by Clicking Here you will not regret it one of the best things I have done already seen increased links and traffic to my sites and blogs in the first week of getting the product and using it.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only distributed only one or two articles. Well yeah, I can see why article marketing did not work for them – because they did not work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you don’t make a real investment in it, then you cannot reap great rewards from it.

The Marketing Rule Of Seven

Advertising professionals speak of the “Marketing Rule Of Seven,” which suggests that a consumer must see your marketing message at least seven times before they start to pay attention to your message. The pros also suggest that once seven exposures have been achieved, the consumer will make a subtle, subconscious connection to the advertiser. Recognition brings rewards, in that after seven exposures to an advertisement, consumers will start to feel as if they know enough about the advertiser to trust their sales message.

If television, radio and print advertisers understand that a company’s sales message must be seen or heard at least seven times, then why would you – the Internet marketer – think that you can write a single article and see the full benefit of the medium?

Successful Article Marketing Requires A Commitment To The Reader

All commerce on the Internet is driven by information, such as written sales messages and information about products and services. Some websites also benefit from generic information concerning topics that their potential clients will be interested in reading. For example, if a website sells plumbing supplies, the consumer may find the availability of information about how to remove the old fittings and how to install the new plumbing equipment, as an essential element of their purchase decision.

Article marketing when done correctly will not be a boring, blathering of search engine optimized keywords related to a product or service line.

Article marketing, when done well, will provide information that will be of real interest to the person most likely to buy what you are selling.

For example:

Article marketing when used well can help a company establish itself as an expert in the field, and it can help show a reader why hiring the author’s service might be better than a do-it-yourself project. As an example, with the resume advice article, once the reader sees how comprehensive your knowledge is and how detailed a resume should be, the reader may just decide that using your resume writing service will be much more productive than the do-it-yourself resume.

Just Like Lawyers, Writers Specialize Too

Beyond the cost of labor, content development is usually the second most expensive expenditure made by the online vendor. It is important to note that just as there are lawyers who specialize in one area of law, there are also ghostwriters who specialize in certain types of content creation.

People who write sales copy are referred to as “copywriters.” Copywriters are people who understand the nuances of how to make people buy what you are selling.

They understand that replacing a single word in the sales copy could mean the difference between lukewarm sales numbers and red-hot sales numbers, and they know which words to change.

Some professional copywriters have a proven track record of writing sales copy that has generated millions of dollars in sales – people such as Frank Kern, Dan Lok, and Joe Vitale. These guys know the value of their copywriting skills, and they charge accordingly. If you ask them to write sales copy for you, don’t be surprised when they quote you a price in the range of $5-20 per written word.

Other writers might specialize in writing books, brochures, and articles. Some writers specialize in the smaller word counts, like the folks who write greeting cards and book jackets.

Finding The Best Writer For Your Needs

The kid down the street who writes part-time for the newspaper may or may not be the best person to write your online articles for you. One reason is that people who write for offline publications seldom appreciate the importance of keywords in an article for search engine marketing purposes.

Note this article for example. Our purpose is to show you how you can use article marketing as a successful marketing tool for your business. We also want to show how the articles should appeal both to the reader and the search engine algorithms.

With these thoughts in mind, when you are finished reading this article, read it a second time to see how many variations on the following SEO keyword phrases can be found in this article: article marketing, search engine marketing, keywords, advertising, content creation, writers and copywriting. Of course, copywriting is not the kind of writing we do, but people who do not understand the specialization of writing skills might type “copywriting” or “copywriters” into their favorite search engine to find someone who writes informational articles.

One never knows precisely what the public will use as their search keywords when they go to the search engine to find information. That is the very reason why a good online article writer must strive to showcase a range of similar keywords within the context of an article.

Your Article Marketing Strategies Influence Your Overall Success

We know that some people tell you that the only reason to write an article is to get a link back to your website. What most of these people don’t tell you is that most websites that accept reprint articles do so, only after a human has reviewed or at least scanned the article.

An article that does not read well will never be published on a top-tier website. Yes, some websites may accept a poorly written article, but more sites will only accept well-written articles.

A reader who is not impressed with your article will seldom reach your resource box, so the link back in the resource box can only give value to your website from the search engines – maybe. The search engines generally only give value to articles on good websites or those placements that have lots of links pointing to the article within the website. Bad articles don’t get published on good websites, and they do not attract links.

As the Marketing Rule Of Seven should indicate, multiple articles generate a long-term wave of new links and potential visitors to your website.

Consistency is also important to a successful article marketing campaign, in that releasing weekly articles will enable your readers to see your marketing message regularly.

Finally, the smart use of a variety of related keyword phrases will strengthen the ability of your article to appeal to the search engines and the people who use them.

If you can balance the needs of your article’s audience against your need for search optimized content, then you can benefit handsomely from your article marketing campaigns.

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Hunter Waterhouse has been ghostwriting and building websites
since 1999. He is ready, willing, and able to put his experience to work for Main Street Businesses that seek to generate walk-in traffic to their stores, from the online exposure of their business. To learn more about how Hunter can help your offline business, visit Online Marketing Local at http://onlinemarketinglocal.com/local-services/

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The key is for your website optimization to out-perform your competition, without over spending with an online marketing consultant (or without taking up too much of your time if you’re going the do-it-yourself route).

Remember, affordable Search Engine Optimization is about increasing quality traffic, then

If you miss these points I describe below, your SEO goals of increased conversions will tank, even if you have a Number 1 Google Ranking.

I often notice these missed areas when I’m Coaching a business owner about their Web site and their need to increase sales and sales leads.

So, here are 3 points for you to review that I hope will help your SEO goals of increased conversions.

What’s Above the Fold Counts Most, so Consider Monitor Resolutions

Living in the world of TV remote controls and browser back buttons, we have to capture our website visitors’ attention ASAP. Our visitors aren’t going to give us much time before making a decision to stay or to leave our website.

As much as this subject is discussed these days, it’s amazing the number of sites I review that have critical information missing from “above the fold”, in that area visible before your visitors scroll down.

This is the area to briefly summarize what people can do on your site and make your best case for your guests staying on your website and not clicking away. This may also be the area to place your contact information.

Keep in mind that what’s above the fold on your monitor will likely be different from what’s above the fold on the monitor for someone visiting your website. Browser resolution is set differently for various computers.

For instance, on my website, I know the top resolution of my visitors is 1280 by 1024 (53%) and the second most popular resolution is 1024 by 768 (37%). I get this information from my site’s analytics script, although not all analytics programs provide this critical information.

Since I make sure my site looks great for these 90% of my visitors and make sure I communicate reasons to stay on my site above the fold (my value proposition), I draw more people into my site, encouraging them to scroll down.

Remember to cross test your site with recent versions of the most popular Web browsers: Firefox, Internet Explorer, Safari and maybe even Google’s new Chrome.

These steps raise my conversion rate and they will raise yours, too. And increasing traffic and conversions is the whole point of affordable search engine optimization, whether using an online marketing consultant or d-i-y, right?

So, don’t miss this important step.

Carefully Select Your Type Size and Font and Remember that White Space is Your Friend

I’m astounded by the improper text choices made by so many website owners today. Is there really any good reason to make people squint at your website, struggling to get the information they need?

Consider reviewing The Easy to Read Standard at Information Architects (you can Google it). I would encourage you to review the size of your text, the white space between your letters and words and between your paragraphs and headings.

Designers often believe whitespace is your enemy; if you want people to understand your message and stay on your website, whitespace is in fact your friend.

Also consider that fonts with serifs are easier to read than fonts without serifs.

If you want to successfully convey your message to as many of your site visitors as possible, then make it as easy for them as you can. When we’re talking about increasing conversions, it’s all about the numbers and appealing to the largest number of people possible.

Use Opt-in Email or Blog Postings to Maximize Your Sales

All website owners would like for people to buy from their website the first time they visit. But is that realistic?

Consider these statics from the National Sales Executive Association:

For most businesses, if you don’t offer an opt-in contact, like a regular email newsletter or blog postings, you’re missing out on most of your potential sales!

When setting up an opt-in Internet marketing campaign, you should offer incentives to subscribe. To entice people to opt-in, you can offer:

Using opt-in contact allows you to significantly increase conversions by introducing yourself over time to your potential customers, in a soft-sell manner.

Website optimization is important; the goal is increased Internet traffic, sales and sales leads. But whether you’ve hired an online marketing consultant or you’re doing the process yourself, Affordable search engine optimization by itself doesn’t accomplish those last points of increased sales and sales leads.

You’ve got to remember to design your website to alleviate visitors natural apprehensions and make buying from you as easy as possible.

Properly mapping out the above the fold area of your Web pages, using appropriate size text, using adequate whitespace and offering an opt-in process to nurture your buyers will all help you accomplish the real goals you have with SEO and website optimization: increased sales and more sales leads.

Author’s Note: Article previously published here.

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Marketing online since 2004, Paul Marshall can help you market on a budget. He’s an Online Marketing Consultant and an href="http://strategicwebmarketing.net/search-engine-positioning.html
target=_blank>Affordable Search Engine Optimization specialist offering marketing services (and d-i-y Coaching). You can learn more about Paul on his LinkedIn profile: href="http://www.linkedin.com/in/paulmarshallwebmarketing>http://www.linkedin.com/in/paulmarshallwebmarketing and at Strategic Web Marketing.net.

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In particular, the Internet has embraced this truth and virtually exploded with a variety of means toward the end of successful, specific advertising. Internet advertising campaigns range from the obvious and the notorious (tasteful banner advertising versus badly-worded spam emails) to the clever and the outrageous (Amazon’s ‘Still not big enough’ television campaign from the late 90s, and Halo 2′s legendary ‘I Heart Bees’ viral marketing alternate reality game).

Obviously, some of these efforts are more successful than others, and some are successful in all the wrong ways. The exiled Nigerian prince who wants to share his vast wealth with lucky, lucky you has become a pop-culture meme and in-joke, practically an obligatory reference in any discussion of modern marketing or Internet spam.

However, a great deal of web advertising is quite a bit less flashy than the aforementioned efforts, yet is seen by every user who runs a request through a search engine. When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.

SEO

For those who don’t know what SEO is, this acronym stands for Search Engine Optimization. In short and simple terms, every search engine provides results based on a series of criteria, generally keyword and content related. The engine compares the search request to its index of websites and their descriptions, and provides the most relevant answers it can, ranked in order of precedence.

The first sites to come up are the most closely related to the search terms as the engine understands them. This is why different engines may rank sites differently – Yahoo, Google and Bing have different indexing and keyword criteria, so their responses to a particular search may vary. It is termed Organic SEO because the results are returned organically, or naturally – there is no external interference or override changing the results, they simply return per the standard operating practices of the search engine.

Organic SEO has the advantage of having no inherent costs associated with it. Proper search engines don’t charge businesses for their ranking in the list, so the only required investment is building a noteworthy site that generates the traffic and keyword results that will bring a high ranking. The downside is that it requires a great deal of research to properly take advantage of this strategy. Craigslist alone abounds with writing jobs catering to experienced SEO writers, and entire websites exist discussing the ins and outs of the practice. In addition, it relies entirely on users searching for terms that relate to your site, leaving the situation far less in your business’s hands than some owners may be comfortable with.

PPC

In pay per click advertising, businesses contact a search engine and bid on certain keywords they feel are particularly relevant to their website. For example, a company making horse saddles might bid on keywords pertaining to horses, riding events, and saddles. Then, when someone searches these terms, the search engine provides a link to this business in the form of a pay per click advertisement. The name pay per click comes from the fact that the company must pay the website a fee every time a user clicks the advertisement.

Pay per click advertising is attractive because it increases the odds of really snagging a targeted audience. Rather than having one result possibly come up in a search, there’s another result just off to the side, increasing the chances of gaining user attention. On the flip side, PPC can quickly become a cost burden. Every single click must be paid for, and there’s no guarantee that every click will result in a sale, meaning costs could skyrocket before a business is prepared to deal with them.

Making the Choice

Often times, the best choice is to strike a balanced approach between SEO and PPC style advertising. Just where that balance lies depends entirely on the business in question. The savvy web advertiser will carefully consider keyword popularity before choosing a PPC campaign, and perhaps even set aside an actual budget to account for those users who will click through but are not looking to buy.

Additionally, there are literally thousands of experienced SEO writers available for employ at inexpensive rates for short term work, meaning the organic SEO standing of a page can be improved with relatively little investment. As ever, the keys are research and understanding, both of the target audience and the means with which you intend to reach them.

Editor’s Note: Also published here.

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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

Read more articles written by Enzo F. Cesario

Copywriting is the creation of text used in advertising, regardless of medium. This covers every aspect of an advertisement: promotional flyers, jingles, slogans, billboards, and web pages. All of these strive to put your product or service in the best light possible and are aimed directly at the consumer; except for web pages. With web pages there is another audience your advertisement must also target: the search engine.

What’s a Search Engine, and Why Isn’t it Finding Me?

Think of a search engine as being a giant phone book: customers looking for a type of business will often look up that category and start by calling the first listing. Because phone books are indexed alphabetically, almost every category will have a business with a name beginning with “a,” or even “aaa.” Likewise, Internet users who aren’t familiar with the category they’re looking at will start with the first link they see when they search for something. However, dozens or even hundreds of factors determine the placement of these pages. This is where SEO comes in.

SEO stands for Search Engine Optimization. Like naming your business “AAA” for placement in a phone book, SEO techniques match web pages with the criteria that search engines use so that they are placed as high on a search as possible. Web pages are placed on search engines through the use of a web crawler. This is a program that systematically searches for new web pages and categorizes them. Because the Internet is so massive, these crawlers are designed to weed out useless pages and concentrate on unique ones that will be useful to people who are doing the search. Search engines use dozens of factors in their algorithms to find and place web pages. They are very secretive about the specific factors so that no one can cheat their system by writing a web page just so it will be placed on top. While the specifics are unknown, there are a few things all search engines use to categorize pages: the number of links to a page, its ranking on website traffic sites, and keywords in the page.

Use SEO and Play By the Rules

We all depend on getting accurate, useful results from search engines. Search engine companies actively modify their criteria to keep spam from showing up on their pages and to keep their users happy. Therefore the best way to use SEO to get people to your web page is by playing by the rules; pages that have useful information will stay on top of searches, while those that don’t are quickly removed.

So What CAN I Do to Get My Business Noticed?

Many search engines sell ads, but any reliable service will not sell search placement, nor does advertising with them influence your place on their searches. There are three things you should be concerned with to ensure a good ranking:

1. Keyword indexing: HTML pages can use meta tags that tell search engines what topics a page covers. It is important to include as many words related to the subject of a web page in its meta tags. However, placing popular but unrelated words, such as a celebrity’s name, or hiding keywords behind backgrounds or images on a page to generate search results will quickly get the page ignored.

2. Good linking: Links are very important to getting your page noticed, but only if they’re from reliable sources and are written to emphasize keywords. Links from known link sellers will not improve your page rank, and will cause consumers to distrust your site. Linking within your site to appropriate pages and getting others in a related area to link to you will help your page ranking immensely.

3. Limited web crawling: This may seem counter-intuitive, but there are some pages that you may not want to show up on a search engine, like temporary pages or login screens. Most search engines consider internal search pages to be spam, and allowing them to be crawled will lower your search ranking. This can be prevented using the robots exclusion standard: a text file named “robots.txt” placed in the root directory of a domain will tell crawlers which parts of your web site to skip.

SEO is vital in copywriting for Internet-based advertisements. Properly implemented, it will help keep your page on the top of search lists. By creating good links, using accurate keywords, and limiting web crawling to useful pages, you can ensure customers can find you.

Previously published here.

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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

Read more articles written by Enzo F. Cesario