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	<title>Successful Affiliate &#187; SEO</title>
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	<link>http://successfulaffiliate.info</link>
	<description>learn how to become a successful affiliate</description>
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		<title>Dan Brock Deadbeat Millionaire</title>
		<link>http://successfulaffiliate.info/dan-brock-deadbeat-millionaire</link>
		<comments>http://successfulaffiliate.info/dan-brock-deadbeat-millionaire#comments</comments>
		<pubDate>Wed, 11 May 2011 10:05:18 +0000</pubDate>
		<dc:creator>CathyL</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[I Recommend]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[affiliate software]]></category>
		<category><![CDATA[affiliate training]]></category>
		<category><![CDATA[affiliate websites]]></category>
		<category><![CDATA[blogging for money]]></category>
		<category><![CDATA[blogging websites]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[google traffic]]></category>
		<category><![CDATA[high converting keywords]]></category>
		<category><![CDATA[high google ranking]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[making money blogging]]></category>
		<category><![CDATA[ready made site]]></category>
		<category><![CDATA[ready made websites]]></category>

		<guid isPermaLink="false">http://successfulaffiliate.info/?p=268</guid>
		<description><![CDATA[<p>In November 2010 Dan Brock launched his Deadbeat Super Affiliate training which has changed the way we should be doing our affiliate marketing although this training is still available see my article on what the Deadbeat Super Affiliate training is all about. He has now decided to take the training to the next level by launching his new <a href="http://www.deadbeatmillionaire.com/hop.php?affiliate=ebayeducat&#38;pid=2">Deadbeat Millionaire software</a>. Dan Brock is well known in the affiliate marketing industry of over delivering in his products which means they work much better than he says and are always competitively priced, he does not make wild claims about instant fortunes and timescales plus his training is well liked by Google making his training the best around at the moment if you are trying to get decent Google traffic and ranking.<br />
<a href="http://www.deadbeatmillionaire.com/hop.php?affiliate=ebayeducat&#38;pid=2"><img src="http://www.deadbeatmillionaire.com/banners/34559.gif" border="0" alt="" width="300" height="250" /></a></p>
<p><a href="http://successfulaffiliate.info/dan-brock-deadbeat-millionaire" class="more-link">Read more on Dan Brock Deadbeat Millionaire&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In November 2010 Dan Brock launched his Deadbeat Super Affiliate training which has changed the way we should be doing our affiliate marketing although this training is still available see my article on what the Deadbeat Super Affiliate training is all about. He has now decided to take the training to the next level by launching his new <a href="http://www.deadbeatmillionaire.com/hop.php?affiliate=ebayeducat&amp;pid=2">Deadbeat Millionaire software</a>. Dan Brock is well known in the affiliate marketing industry of over delivering in his products which means they work much better than he says and are always competitively priced, he does not make wild claims about instant fortunes and timescales plus his training is well liked by Google making his training the best around at the moment if you are trying to get decent Google traffic and ranking.<br />
<a href="http://www.deadbeatmillionaire.com/hop.php?affiliate=ebayeducat&amp;pid=2"><img src="http://www.deadbeatmillionaire.com/banners/34559.gif" border="0" alt="" width="300" height="250" /></a></p>
<p>This new Software the Deadbeat Millionaire is a completely done for you automated software which not only will automate the process of setting up the high converting websites which make him over $25,000 per month but it also help to automatically drive buying traffic straight to your affiliate websites. One of the more unusual aspects of this software is it not only fully automates the process to make and promote great websites which Google love but he even gives you access to his own personal websites which are earning him money on a daily basis and you can then use them for yourself to make money for you. You can also learn lots about creating successful affiliate sites by looking at his sites and how he made them and replicate them on your own sites and ideas.</p>
<p>What is really good about the Deadbeat Millionaire software is that he will pick specific niches and will show you exactly how he would go about making a site and then promoting it. Included in the software is in-depth affiliate intelligence about niches and how to go about promoting them. He not only will show you the keywords to use but also where to get multiple sources of traffic with a high buying rate, where to find relevant backlinks and pre written articles based around the niche you choose so all the work is done for you.</p>
<p>However this product does not stop there every month for free he will continue to provide you with more niche training and ready made and ready to use websites when he discovers new good quality niches to make money in. This is not seen in other products of this nature once you buy the product and do the training that’s normally it but with constant contact with Dan it will enable you to keep right up to date with the latest industry trends and features. You can check out <a href="http://www.deadbeatmillionaire.com/hop.php?affiliate=ebayeducat&amp;pid=2">Dan Brock’s Deadbeat Millionaire Software Click Here</a> do not go straight to Clickbank for it as this is the special link which Dan has sent me and works. This product is not fully released to Clickbank so is unavailable there.<br />
<a href="http://www.deadbeatmillionaire.com/hop.php?affiliate=ebayeducat&amp;pid=2"><img src="http://www.deadbeatmillionaire.com/banners/34562.gif" border="0" alt="" /></a></p>
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		<item>
		<title>Reviewing The Dead Beat Super Affiliate</title>
		<link>http://successfulaffiliate.info/reviewing-the-dead-beat-super-affiliate</link>
		<comments>http://successfulaffiliate.info/reviewing-the-dead-beat-super-affiliate#comments</comments>
		<pubDate>Sun, 08 May 2011 14:36:13 +0000</pubDate>
		<dc:creator>CathyL</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[What's Hot!]]></category>
		<category><![CDATA[affiliate sales]]></category>
		<category><![CDATA[affiliatel marketeer]]></category>
		<category><![CDATA[amazon affiliates program]]></category>
		<category><![CDATA[authority sites]]></category>
		<category><![CDATA[conquer your niche]]></category>
		<category><![CDATA[ebay affiliates program]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[making money online]]></category>
		<category><![CDATA[selling affiliate products]]></category>
		<category><![CDATA[selling real affiliate products]]></category>
		<category><![CDATA[successful affiliate]]></category>
		<category><![CDATA[website promotion]]></category>

		<guid isPermaLink="false">http://successfulaffiliate.info/?p=262</guid>
		<description><![CDATA[<p>We have all seen the affiliate programs in click bank claiming that you will be making a fortune within days and be a millionaire in months by using this formula, we then go a buy the product to find out that the secret is selling other click bank products or programs from the author. There is no physical product to sell but just lots of other different programs which in time are quickly outdated by Google’s changes and in time do not work. What if you could actually get training of selling real products through genuine affiliate accounts with reputable companies such as Amazon or Ebay.<br />
<a href="http://060183o--aehs14iv9pb3xxeaf.hop.clickbank.net/"><img src="http://www.deadbeatsuperaffiliate.com/banners/30020.gif" border="0" alt="" width="300" height="250" /></a></p>
<p><a href="http://successfulaffiliate.info/reviewing-the-dead-beat-super-affiliate" class="more-link">Read more on Reviewing The Dead Beat Super Affiliate&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>We have all seen the affiliate programs in click bank claiming that you will be making a fortune within days and be a millionaire in months by using this formula, we then go a buy the product to find out that the secret is selling other click bank products or programs from the author. There is no physical product to sell but just lots of other different programs which in time are quickly outdated by Google’s changes and in time do not work. What if you could actually get training of selling real products through genuine affiliate accounts with reputable companies such as Amazon or Ebay.<br />
<a href="http://060183o--aehs14iv9pb3xxeaf.hop.clickbank.net/"><img src="http://www.deadbeatsuperaffiliate.com/banners/30020.gif" border="0" alt="" width="300" height="250" /></a></p>
<p>The best thing about the “Deadbeat Super Affiliate” system by Dan Brock <a href="http://3cfff5m4-1lki08g2fvd1vpec9.hop.clickbank.net/">Click here</a> for more information, is that the training given is on how to setup websites and blogs which will promote and sell real products such as Televisions or Food Mixers, things which everyone needs and buys at regular intervals not some get rich product which someone has made and when you buy it you find out it does not work. Dan Brock makes lots of money by using the big affiliate programs and sites which promote real articles instead of just get rich schemes.</p>
<p>He has found a unique way to both promote the sites he builds and as well incorporating a formula into the site to gain ranking and authority content which Google likes and allows with a minimum amount of link building to still receive a massive amount of traffic. How many of use have spent days and weeks building links and writing articles without any increase in traffic. You will no longer have to do this Dan Brock has a formula which he uses on his sites to both build them from scratch and promote them with a few decent links from certain sites which he has identified and the traffic has steadily increase and so has his sales.</p>
<p>In his Deadbeat Super Affiliate he will show you how to review and produce articles which Google consider authority articles so rate them highly. He will identify how to pick products and get the relevant keywords to use on the site and how to incorporate them into the article for maximum effect. Following his guidance will allow you to start selling real products and getting real money in return, he does not claim he will make you millionaires but everyone could do with a few thousand dollars extra a month and his live video of his accounts will show you after a while how you can earn over $10,000 a month by following his plans. This is one of the most exciting products to hit the market in a long time as you will be making money from selling real items from trusted affiliate and sales sites like Amazon. Click here for more information on the <a href="http://3cfff5m4-1lki08g2fvd1vpec9.hop.clickbank.net/">Deadbeat Super Affiliate</a>.</p>
<p><a href="http://060183o--aehs14iv9pb3xxeaf.hop.clickbank.net/"><img src="http://www.deadbeatsuperaffiliate.com/banners/30014.gif" border="0" alt="" width="468" height="60" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>All About Extreme Niche Empires</title>
		<link>http://successfulaffiliate.info/all-about-extreme-niche-empires</link>
		<comments>http://successfulaffiliate.info/all-about-extreme-niche-empires#comments</comments>
		<pubDate>Fri, 06 May 2011 16:09:49 +0000</pubDate>
		<dc:creator>CathyL</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[I Recommend]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[What's Hot!]]></category>
		<category><![CDATA[Work at Home]]></category>
		<category><![CDATA[authority websites]]></category>
		<category><![CDATA[building website]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[google slap]]></category>
		<category><![CDATA[google websites]]></category>
		<category><![CDATA[making authority websites]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[making money online]]></category>
		<category><![CDATA[onlne income]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website promotion]]></category>
		<category><![CDATA[work at home]]></category>

		<guid isPermaLink="false">http://successfulaffiliate.info/?p=260</guid>
		<description><![CDATA[<p>Since Google last did its big Google Slap called “The Panda” tens of thousands of websites disappeared because Google had identified them as being either too spammy or not very good sites full of rubbish so they sandboxed them and they have now disappeared completely. Lots of these get rich products where they make you automatic sites were targeted in this latest Google Slap and this has affected the way you need to build your websites and promote them. There is a new product which has just been released by a man called Sean Donahoe called <a href="http://177ad9qx09ghe255xrr3obsgcf.hop.clickbank.net/">Extreme Niche Empires Click Here for more information</a>, in which he gives full training into building and promoting websites which Google Like.<br />
<a href="http://ebayeducat.imscenemp.hop.clickbank.net" ><img border="0" src="http://extremenicheempires.com/images/banner/ENE-336x280.jpg"/></a></p>
<p><a href="http://successfulaffiliate.info/all-about-extreme-niche-empires" class="more-link">Read more on All About Extreme Niche Empires&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Since Google last did its big Google Slap called “The Panda” tens of thousands of websites disappeared because Google had identified them as being either too spammy or not very good sites full of rubbish so they sandboxed them and they have now disappeared completely. Lots of these get rich products where they make you automatic sites were targeted in this latest Google Slap and this has affected the way you need to build your websites and promote them. There is a new product which has just been released by a man called Sean Donahoe called <a href="http://177ad9qx09ghe255xrr3obsgcf.hop.clickbank.net/">Extreme Niche Empires Click Here for more information</a>, in which he gives full training into building and promoting websites which Google Like.<br />
<a href="http://ebayeducat.imscenemp.hop.clickbank.net" ><img border="0" src="http://extremenicheempires.com/images/banner/ENE-336x280.jpg"></a></p>
<p>When everyone else’s automated websites received the Google Slap the ones built with Sean’s tactics which he gives out in Extreme Niche Empires did not receive the slap in fact most of them gained in ranking and replaced many of the sites which received the slap. His newly released Extreme Niche Empires gives you all the tools required to build and promote lots of websites. Not only this his product also comes with plugins for the website to make auto content feeding and the ability to boos your authority and so gain higher ranking. He goes through in a logical way right from the start picking what to make your sites about and how to find out good ideas for sites to domains and hosting, making your sites pay and promoting your sites, SEO strategies and optimizing your site to make an auto stream of income from sites with great Google ranking and authority.</p>
<p>He has taken the Autoblog and combined it with powerful SEO strategies to give everyone a chance of making a living on the internet, with his keys to success you can turn yourself into a successful internet marketer. His training gives you a step by step blueprint on how to make sites with authority which Google, he also gives away powerful software free as part of the course and there are also some additional features which although cost extra are well worth getting. As an example he will give you the template for a website which is already to clone into lots of different websites and will give you Google authority and there is an option to purchase advanced training if you find you either need it or want it when you see how good the basic training and product is.</p>
<p>He freely admits you will not become a millionaire overnight and it will take time for your income to increase. However some of his students are already making $10,000 to $20,000K+. The training he gives you will set you up for life and allow you to tailor his techniques to suit your own interests. Also in the package comes the Cyclone technique which powers some of the most popular websites on the internet. You will love Sean’s no nonsense attitude and you need to know that Sean’s products are top notch and he consistently over delivers on what he is selling and secondly his products simply work. He will not say you will be a millionaire or this is a get rich quickly scheme and it will take time before you start earning a significant amount but in the long run would you rather have a product which over time will earn you good money or pay for a product which claims will make you a millionaire this time next week and be disappointed that you have spent your hard earned money on another product which fails to deliver.You need to check out <a href="http://177ad9qx09ghe255xrr3obsgcf.hop.clickbank.net/">Extreme Niche Empires for more information Click Here.</a></p>
<p><a href="http://ebayeducat.imscenemp.hop.clickbank.net" ><img border="0" src="http://extremenicheempires.com/images/banner/ENE-468x60.jpg"></a></p>
]]></content:encoded>
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		<item>
		<title>Getting Links To Your Website</title>
		<link>http://successfulaffiliate.info/getting-links-to-your-website</link>
		<comments>http://successfulaffiliate.info/getting-links-to-your-website#comments</comments>
		<pubDate>Wed, 04 May 2011 14:05:04 +0000</pubDate>
		<dc:creator>CathyL</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Blogging sytem]]></category>
		<category><![CDATA[free plr articles]]></category>
		<category><![CDATA[increase website links]]></category>
		<category><![CDATA[increase website traffic]]></category>
		<category><![CDATA[increasing links to websites]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[plr articles]]></category>
		<category><![CDATA[website promotion]]></category>
		<category><![CDATA[website training]]></category>

		<guid isPermaLink="false">http://successfulaffiliate.info/?p=236</guid>
		<description><![CDATA[<p>If like me you have either blogs or websites then you will know how hard it is to get links to them and how difficult some of the article sites are on accepting articles with links to other sites on them. I have found a great place called the Blogging Underground where you can post articles as short as 120 words with two links in them on a wealth of different article sites. Blogging Underground is the brain child of a man called Mike Liebner He has not only put together a system which is designed to increase the links to your website, he is also very skilled in everything to do with blogging and making websites. His site Blogging Underground is a place where there is a wealth of information about how to maximize the potential in your blogs and websites.</p>
<p><a href="http://successfulaffiliate.info/getting-links-to-your-website" class="more-link">Read more on Getting Links To Your Website&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If like me you have either blogs or websites then you will know how hard it is to get links to them and how difficult some of the article sites are on accepting articles with links to other sites on them. I have found a great place called the Blogging Underground where you can post articles as short as 120 words with two links in them on a wealth of different article sites. Blogging Underground is the brain child of a man called Mike Liebner He has not only put together a system which is designed to increase the links to your website, he is also very skilled in everything to do with blogging and making websites. His site Blogging Underground is a place where there is a wealth of information about how to maximize the potential in your blogs and websites.</p>
<p><a href="http://www.bloggingunderground.com/go.php?offer=ebayeducat&amp;pid=3"><img class="alignleft size-full wp-image-258" title="Blogging Underground 1 Year Membership" src="http://successfulaffiliate.info/wp-content/uploads/2011/05/Blogging-Underground-1-Year-Membership3.gif" alt="Blogging Underground Top Rankings Traffic System 1 Year Annual Membership" width="200" height="234" /></a>On the Blogging Underground there are instructional videos with lots of ideas about promoting your website and raising its Google ranking. Information about creating links and where to go to get the best links as well as a full training package on all of Mikes techniques which he has used very successfully. There is a special section on bonuses available to <a title="Blogging Underground Click Here" href="http://1fd6bbc16-jhl577unlcmeif0g.hop.clickbank.net/" target="_blank">Blogging Underground members</a> including cheap web hosting packages, back dated free PLR articles and much more. There is information and instructions on how to successfully do keyword research for the best results and keywords to target. Free keyword spreadsheets in excel and zip files which you can download and then target the keywords you want too.</p>
<p>&nbsp;</p>
<p>You will receive regular email updates on the latest trends, information and ideas which are coming onto the internet everyday. Information on how to get the best from your Blogging Underground membership including the 12 strategies for success. WordPress plugins and Ping Optimizer are all included on the members site. There is even information on how to setup your wordpress sites from scratch if you don’t already know. This Members site is one of the best packages on the internet and although it sounds expensive  you will also get 400 PLR articles per month when you join and they will also give you access to the older PLR articles from previous months. The price of the PLR articles alone are worth the monthly or yearly fee but with everything else it is a bargain. I joined over a month ago and the PLR articles are hardly used on the internet require little editing to make them unique articles ready for promotion or your website Get the <a href="http://1fd6bbc16-jhl577unlcmeif0g.hop.clickbank.net/">Blogging Underground by Clicking Here</a> you will not regret it one of the best things I have done already seen increased links and traffic to my sites and blogs in the first week of getting the product and using it.</p>
]]></content:encoded>
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		<title>Social Media and SEO Myths</title>
		<link>http://successfulaffiliate.info/social-media-and-seo-myths</link>
		<comments>http://successfulaffiliate.info/social-media-and-seo-myths#comments</comments>
		<pubDate>Mon, 23 Nov 2009 10:30:00 +0000</pubDate>
		<dc:creator>Scott Bywater</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ web 2.0]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Scott Bywater]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://successfulaffiliate.info/?p=91</guid>
		<description><![CDATA[<p>I was reading this book the other day about the death of advertising.</p>
<p>It was a book written by a web 2.0 search engine fan and he was saying there was going to be a death of advertising and everything would be done via search engines, social media, etc. going forward.</p>
<p><a href="http://successfulaffiliate.info/social-media-and-seo-myths" class="more-link">Read more on Social Media and SEO Myths&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I was reading this book the other day about the death of advertising.</p>
<p>It was a book written by a web 2.0 search engine fan and he was saying there was going to be a death of advertising and everything would be done via search engines, social media, etc. going forward.</p>
<p>Now that&#8217;s partly true.</p>
<p>Things have shifted.</p>
<p>Twenty years ago the media was dominated by television and newspapers.</p>
<p>And that was the only way to get your name out there on a mass level.</p>
<p>And that&#8217;s certainly all changed.</p>
<p>But I was thinking the other day about some of my larger clients.</p>
<p>There&#8217;s an 80 / 20 rule in business that&#8230; 80% of your business comes from 20% of your clients.</p>
<p>Now I haven&#8217;t crunched my numbers enough to know if this is absolutely true in my case, but here&#8217;s what I&#8217;ve noticed about four of my top clients which generate a large percentage of my business.</p>
<p>One was generated by a referral.</p>
<p>And three were generated by picking up the phone or sending these guys letters / emails directly to get them on board.</p>
<p>And NOT because they suddenly fell across me online via search engines, blogs, social media, etc.</p>
<p>The message: Don&#8217;t fall for all the hype.</p>
<p>If you know who your target market is then go after them.</p>
<p>Don&#8217;t just rely on search.</p>
<p>Because with search you cannot control who you attract.</p>
<p>Sure, you can control via keyword.</p>
<p>But you cannot say I want a business who is turning over a minimum of a million dollars a year in the manufacturing industry for instance.</p>
<p>You can with direct mail.</p>
<p>Of course, you need to use the strategies you&#8217;ll find in <a href="http://www.copywritingthatsells.com.au/cashflow" target="_blank">http://www.copywritingthatsells.com.au/cashflow</a> to make sure you do it right and hit the nail on the head.</p>
<p>But once again, as with my last email you need to zig when they zag and not just follow along blindly according to what everyone else is saying and doing.</p>
<p><i>Author&#8217;s Note: Article <a href="http://cnnshowbiz.com/uncategorized/social-media-and-seo-myths" target="_blank">published here</a>.</i></p>
<p>&#8230;</p>
<p><strong>Scott Bywater</strong> is an advertising copywriting expert and the author of Cash-Flow Advertising. To gain access to all of his copywriting tips on how to get more customers via his eye opening &#8220;Copywriting Selling Secrets&#8221; newsletter, simply head on over to his web site at <a href="http://www.copywritingthatsells.com.au/" target="_blank">http://www.copywritingthatsells.com.au/</a></p>
<p><a href="http://successfulaffiliate.info/tag/scott-bywater">Read more articles written by Scott Bywater</a></p>
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		<title>What Kind Of Backlinks Are Best At Helping Your Website In Google?</title>
		<link>http://successfulaffiliate.info/what-kind-of-backlinks-are-best-at-helping-your-website-in-google</link>
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		<pubDate>Sat, 21 Nov 2009 17:59:57 +0000</pubDate>
		<dc:creator>Bill Platt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ inbound links]]></category>
		<category><![CDATA[back links]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[Bill Platt]]></category>

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		<description><![CDATA[<p>I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.</p>
<p>As an article marketing guy, I bet you can guess my answer.</p>
<p><a href="http://successfulaffiliate.info/what-kind-of-backlinks-are-best-at-helping-your-website-in-google" class="more-link">Read more on What Kind Of Backlinks Are Best At Helping Your Website In Google?&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.</p>
<p>As an article marketing guy, I bet you can guess my answer.</p>
<p>The answer is that you should have links everywhere your potential clients are looking to find you.</p>
<p>Very few link directories offer any real value to you.</p>
<p>Many article directories fall into the same trap.</p>
<p><B>The deal is that for your link to be worthwhile to you, it must meet one of two criteria:</B></p>
<p>1. It must be on a page where people actually go to find stuff.</p>
<p>2. It must be on a page that Google or the other search engines value as a reliable source of information.</p>
<p>If no humans will see your link and the search engines ignore that link, then your effort will have been wasted.</p>
<p>So, you will want to get your link on a page that someone will see or the search engines will value.</p>
<p>Article marketing when done correctly helps you achieve this, but you will find little value from most of the article directories.</p>
<p>Like I said, article directories must either be fully archived by the search engines, or people must find your article in the directory.</p>
<p>A lot of article directories are plagued by the fact that the only people using them are people submitting articles.</p>
<p>So it is important to try to give your articles an audience outside of the article directory, where your potential clients actually go to pick up information.</p>
<p>This is why quality content is most useful in article marketing. Sure, the cheap article spinners can give you a few links, but if those links do not meet the two criteria of human visitors or search engine recognition, then those links are worthless to you.</p>
<p>Pure link counts only serve to tease your ego. I don&#8217;t consider an article valuable until it can put money in my pocket.</p>
<p>So I focus on getting my articles to publishers who will use the content &#8211; preferably publishers that have lots of loyal visitors and possibly even serious recognition from the search engines.</p>
<p>If the article delivers either humans or search engines, then your article will have paid for its creation. If the article delivers neither, you will have wasted your money, time and efforts.</p>
<p>So lead with great content, and seek publication on websites that cater to your target audience, especially when some of those websites are authority websites that your target audience appreciates and respects.</p>
<p>Links is one thing, but links that put money in your pocket should always be the goal.</p>
<p><i>Previously published <a href="http://macmackay.com/what-kind-of-backlinks-are-best-at-helping-your-website-in-google/" target="_blank">here</a>.</i></p>
<p>&#8230;</p>
<p><strong>Bill Platt</strong> has been providing article marketing services since 2001, including article ghost writing and article distribution services, through his website at: <a href="http//thephantomwriters.com/" target="_blank">http://thePhantomWriters.com/</a> You can download Bill&#8217;s free ebook titled, &#8220;<a href="http://article-blog.thephantomwriters.com/article-marketing-beyond-the-basics/2009/10/12/" target="_blank">Article Marketing: Beyond the Basics</a>&#8221; on his blog. You can also listen to Article Marketing Tips and Tutorials at: <a href="http://ArticleMarketingConceptsRadio.com/" target="_blank">http://ArticleMarketingConceptsRadio.com/</a></p>
<p><a href="http://successfulaffiliate.info/tag/bill-platt">Read more articles written by Bill Platt</a></p>
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		<title>Balancing SEO Against The Needs of Your Article&#8217;s Audience</title>
		<link>http://successfulaffiliate.info/balancing-seo-against-the-needs-of-your-articles-audience</link>
		<comments>http://successfulaffiliate.info/balancing-seo-against-the-needs-of-your-articles-audience#comments</comments>
		<pubDate>Fri, 13 Nov 2009 12:44:58 +0000</pubDate>
		<dc:creator>Hunter Waterhouse</dc:creator>
				<category><![CDATA[article marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Hunter Waterhouse]]></category>
		<category><![CDATA[search engine marketing]]></category>

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		<description><![CDATA[<p>Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to my heart.</p>
<p><a href="http://successfulaffiliate.info/balancing-seo-against-the-needs-of-your-articles-audience" class="more-link">Read more on Balancing SEO Against The Needs of Your Article&#8217;s Audience&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to my heart.</p>
<p><B>Some Claim That Article Marketing Does Not Work</B></p>
<p>Now and again, I will read a thread in a forum somewhere where somebody claims that article marketing does not work.</p>
<p>Some article-marketing critics will admit that they have only distributed only one or two articles. Well yeah, I can see why article marketing did not work for them &#8211; because they did not work at making article marketing profitable for them.</p>
<p>Article marketing is like any other method of advertising. If you don&#8217;t make a real investment in it, then you cannot reap great rewards from it.</p>
<p><B>The Marketing Rule Of Seven</B></p>
<p>Advertising professionals speak of the &#8220;Marketing Rule Of Seven,&#8221; which suggests that a consumer must see your marketing message at least seven times before they start to pay attention to your message. The pros also suggest that once seven exposures have been achieved, the consumer will make a subtle, subconscious connection to the advertiser. Recognition brings rewards, in that after seven exposures to an advertisement, consumers will start to feel as if they know enough about the advertiser to trust their sales message.</p>
<p>If television, radio and print advertisers understand that a company&#8217;s sales message must be seen or heard at least seven times, then why would you &#8211; the Internet marketer &#8211; think that you can write a single article and see the full benefit of the medium?</p>
<p><B>Successful Article Marketing Requires A Commitment To The Reader</B></p>
<p>All commerce on the Internet is driven by information, such as written sales messages and information about products and services. Some websites also benefit from generic information concerning topics that their potential clients will be interested in reading. For example, if a website sells plumbing supplies, the consumer may find the availability of information about how to remove the old fittings and how to install the new plumbing equipment, as an essential element of their purchase decision.</p>
<p>Article marketing when done correctly will not be a boring, blathering of search engine optimized keywords related to a product or service line.</p>
<p>Article marketing, when done well, will provide information that will be of real interest to the person most likely to buy what you are selling.</p>
<p>For example:</p>
<p><LI>If you are selling auction services, give the reader tips to help them make more money from the sale of their goods in the auction environment or how a buyer can find a good deal.</LI></p>
<p><LI>If you are selling auto warranties, tell the reader how to uncover the best value in an auto warranty plan and what features to seek.</LI></p>
<p><LI>If you are selling resume services, give the reader advice on how to write their own resume.</LI></p>
<p>Article marketing when used well can help a company establish itself as an expert in the field, and it can help show a reader why hiring the author&#8217;s service might be better than a do-it-yourself project. As an example, with the resume advice article, once the reader sees how comprehensive your knowledge is and how detailed a resume should be, the reader may just decide that using your resume writing service will be much more productive than the do-it-yourself resume.</p>
<p><B>Just Like Lawyers, Writers Specialize Too</B></p>
<p>Beyond the cost of labor, content development is usually the second most expensive expenditure made by the online vendor. It is important to note that just as there are lawyers who specialize in one area of law, there are also ghostwriters who specialize in certain types of content creation.</p>
<p>People who write sales copy are referred to as &#8220;copywriters.&#8221; Copywriters are people who understand the nuances of how to make people buy what you are selling.</p>
<p>They understand that replacing a single word in the sales copy could mean the difference between lukewarm sales numbers and red-hot sales numbers, and they know which words to change.</p>
<p>Some professional copywriters have a proven track record of writing sales copy that has generated millions of dollars in sales &#8211; people such as Frank Kern, Dan Lok, and Joe Vitale. These guys know the value of their copywriting skills, and they charge accordingly. If you ask them to write sales copy for you, don&#8217;t be surprised when they quote you a price in the range of $5-20 per written word.</p>
<p>Other writers might specialize in writing books, brochures, and articles. Some writers specialize in the smaller word counts, like the folks who write greeting cards and book jackets.</p>
<p><B>Finding The Best Writer For Your Needs</B></p>
<p>The kid down the street who writes part-time for the newspaper may or may not be the best person to write your online articles for you. One reason is that people who write for offline publications seldom appreciate the importance of keywords in an article for search engine marketing purposes.</p>
<p>Note this article for example. Our purpose is to show you how you can use article marketing as a successful marketing tool for your business. We also want to show how the articles should appeal both to the reader and the search engine algorithms.</p>
<p>With these thoughts in mind, when you are finished reading this article, read it a second time to see how many variations on the following SEO keyword phrases can be found in this article: article marketing, search engine marketing, keywords, advertising, content creation, writers and copywriting. Of course, copywriting is not the kind of writing we do, but people who do not understand the specialization of writing skills might type &#8220;copywriting&#8221; or &#8220;copywriters&#8221; into their favorite search engine to find someone who writes informational articles.</p>
<p>One never knows precisely what the public will use as their search keywords when they go to the search engine to find information. That is the very reason why a good online article writer must strive to showcase a range of similar keywords within the context of an article.</p>
<p><B>Your Article Marketing Strategies Influence Your Overall Success</B></p>
<p>We know that some people tell you that the only reason to write an article is to get a link back to your website. What most of these people don&#8217;t tell you is that most websites that accept reprint articles do so, only after a human has reviewed or at least scanned the article.</p>
<p>An article that does not read well will never be published on a top-tier website. Yes, some websites may accept a poorly written article, but more sites will only accept well-written articles.</p>
<p>A reader who is not impressed with your article will seldom reach your resource box, so the link back in the resource box can only give value to your website from the search engines &#8211; maybe. The search engines generally only give value to articles on good websites or those placements that have lots of links pointing to the article within the website. Bad articles don&#8217;t get published on good websites, and they do not attract links.</p>
<p>As the Marketing Rule Of Seven should indicate, multiple articles generate a long-term wave of new links and potential visitors to your website.</p>
<p>Consistency is also important to a successful article marketing campaign, in that releasing weekly articles will enable your readers to see your marketing message regularly.</p>
<p>Finally, the smart use of a variety of related keyword phrases will strengthen the ability of your article to appeal to the search engines and the people who use them.</p>
<p>If you can balance the needs of your article&#8217;s audience against your need for search optimized content, then you can benefit handsomely from your article marketing campaigns.</p>
<p>&#8230;</p>
<p><strong>Hunter Waterhouse</strong> has been ghostwriting and building websites<br />
since 1999. He is ready, willing, and able to put his experience to work for Main Street Businesses that seek to generate walk-in traffic to their stores, from the online exposure of their business. To learn more about how Hunter can help your offline business, visit <a href="http://onlinemarketinglocal.com/" target="_blank">Online Marketing Local</a> at <a href="http://onlinemarketinglocal.com/local-services/" target="_blank">http://onlinemarketinglocal.com/local-services/</a></p>
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		<title>SEO Vs Pay Per Click Advertising</title>
		<link>http://successfulaffiliate.info/seo-vs-pay-per-click-advertising</link>
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		<pubDate>Tue, 10 Nov 2009 00:14:52 +0000</pubDate>
		<dc:creator>Enzo F. Cesario</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ Search Engine Optimization PPC]]></category>
		<category><![CDATA[Enzo F. Cesario]]></category>
		<category><![CDATA[Pay Per Click]]></category>

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		<description><![CDATA[<p>In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don&#8217;t always accomplish the goal &#8211; it doesn&#8217;t matter how many millions of vegetarians see your commercial for Grade-A double-plus chuck steak, after all. The key is advertising to a targeted audience, the ones who need or at least want the goods or service being offered. The best way to accomplish this goal of course will vary among different media, however, having a target market strategy is a must on the Internet.</p>
<p><a href="http://successfulaffiliate.info/seo-vs-pay-per-click-advertising" class="more-link">Read more on SEO Vs Pay Per Click Advertising&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don&#8217;t always accomplish the goal &#8211; it doesn&#8217;t matter how many millions of vegetarians see your commercial for Grade-A double-plus chuck steak, after all. The key is advertising to a targeted audience, the ones who need or at least want the goods or service being offered. The best way to accomplish this goal of course will vary among different media, however, having a target market strategy is a must on the Internet.</p>
<p>In particular, the Internet has embraced this truth and virtually exploded with a variety of means toward the end of successful, specific advertising. Internet advertising campaigns range from the obvious and the notorious (tasteful banner advertising versus badly-worded spam emails) to the clever and the outrageous (Amazon&#8217;s &#8216;Still not big enough&#8217; television campaign from the late 90s, and Halo 2&#8242;s legendary &#8216;I Heart Bees&#8217; viral marketing alternate reality game).</p>
<p>Obviously, some of these efforts are more successful than others, and some are successful in all the wrong ways. The exiled Nigerian prince who wants to share his vast wealth with lucky, lucky you has become a pop-culture meme and in-joke, practically an obligatory reference in any discussion of modern marketing or Internet spam.</p>
<p>However, a great deal of web advertising is quite a bit less flashy than the aforementioned efforts, yet is seen by every user who runs a request through a search engine. When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.</p>
<p><B>SEO</B></p>
<p>For those who don&#8217;t know what SEO is, this acronym stands for Search Engine Optimization. In short and simple terms, every search engine provides results based on a series of criteria, generally keyword and content related. The engine compares the search request to its index of websites and their descriptions, and provides the most relevant answers it can, ranked in order of precedence.</p>
<p>The first sites to come up are the most closely related to the search terms as the engine understands them. This is why different engines may rank sites differently &#8211; Yahoo, Google and Bing have different indexing and keyword criteria, so their responses to a particular search may vary. It is termed Organic SEO because the results are returned organically, or naturally &#8211; there is no external interference or override changing the results, they simply return per the standard operating practices of the search engine.</p>
<p>Organic SEO has the advantage of having no inherent costs associated with it. Proper search engines don&#8217;t charge businesses for their ranking in the list, so the only required investment is building a noteworthy site that generates the traffic and keyword results that will bring a high ranking. The downside is that it requires a great deal of research to properly take advantage of this strategy. Craigslist alone abounds with writing jobs catering to experienced SEO writers, and entire websites exist discussing the ins and outs of the practice. In addition, it relies entirely on users searching for terms that relate to your site, leaving the situation far less in your business&#8217;s hands than some owners may be comfortable with.</p>
<p><B>PPC</B></p>
<p>In pay per click advertising, businesses contact a search engine and bid on certain keywords they feel are particularly relevant to their website. For example, a company making horse saddles might bid on keywords pertaining to horses, riding events, and saddles. Then, when someone searches these terms, the search engine provides a link to this business in the form of a pay per click advertisement. The name pay per click comes from the fact that the company must pay the website a fee every time a user clicks the advertisement.</p>
<p>Pay per click advertising is attractive because it increases the odds of really snagging a targeted audience. Rather than having one result possibly come up in a search, there&#8217;s another result just off to the side, increasing the chances of gaining user attention. On the flip side, PPC can quickly become a cost burden. Every single click must be paid for, and there&#8217;s no guarantee that every click will result in a sale, meaning costs could skyrocket before a business is prepared to deal with them.</p>
<p><B>Making the Choice</B></p>
<p>Often times, the best choice is to strike a balanced approach between SEO and PPC style advertising. Just where that balance lies depends entirely on the business in question. The savvy web advertiser will carefully consider keyword popularity before choosing a PPC campaign, and perhaps even set aside an actual budget to account for those users who will click through but are not looking to buy.</p>
<p>Additionally, there are literally thousands of experienced SEO writers available for employ at inexpensive rates for short term work, meaning the organic SEO standing of a page can be improved with relatively little investment. As ever, the keys are research and understanding, both of the target audience and the means with which you intend to reach them.</p>
<p><i>Editor&#8217;s Note: Also published <a href="http://bahrainkey.com/archives/1801" target="_blank">here</a>.</i></p>
<p>&#8230;</p>
<p><strong>Enzo F. Cesario</strong> is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to <a href="http://www.Brandsplat.com/" target="_blank">http://www.Brandsplat.com/</a> or visit our blog at: <a href="http://www.brandsplatblog.com/" target="_blank">http://www.brandsplatblog.com/</a></p>
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		<title>How Many Links Does It Take To Get To The Middle Of Google Page One?</title>
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		<pubDate>Thu, 05 Nov 2009 13:44:56 +0000</pubDate>
		<dc:creator>Bill Platt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ page one]]></category>
		<category><![CDATA[Bill Platt]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[high rankings]]></category>

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		<description><![CDATA[<p>Everyday it seems, people are asking me the optimum numbers of inbound links they need to acquire for their website in order to rank well in Google.</p>
<p>My answer is going to seem a little flip, but it is the honest, best answer.</p>
<p><a href="http://successfulaffiliate.info/how-many-links-does-it-take-to-get-to-the-middle-of-google-page-one" class="more-link">Read more on How Many Links Does It Take To Get To The Middle Of Google Page One?&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Everyday it seems, people are asking me the optimum numbers of inbound links they need to acquire for their website in order to rank well in Google.</p>
<p>My answer is going to seem a little flip, but it is the honest, best answer.</p>
<p><B>Answer: You need more inbound links &#8211; of equal or higher quality &#8211; than what your competitors have.</B></p>
<p>Albert Einstein argued that any mathematical formula that required pages of calculations did not contain within it &#8220;the mind of God&#8221;.</p>
<p>So when Albert Einstein developed E=mc2, then Einstein had fulfilled the promise of a simple formula that could encompass the brilliance of God.</p>
<p>When people wonder as to how many inbound links they might need to acquire in order to rank in the Top 4 of Google&#8217;s search results or even the Top 10 of Google&#8217;s SERPs, they are generally hoping that someone will be able to give them a numeric answer, so that they know whether they can afford to undertake the process or not.</p>
<p>I understand the WHY of the question, but there is no canned answer that will work for everyone.</p>
<p><B>Remember, your competitor may be asking the same question and undertaking the same processes as you are, trying to accomplish the same goal.</B></p>
<p>No one can truly begin to understand the answer to this question, until one has take the time to do an Inbound Link Comparison Analysis of all of your competitors in the Top 10 spots of Google&#8217;s SERPs.</p>
<p><LI>You need to look at the Top 10 listings in Google for a particular keyword.</LI></p>
<p><LI>You need to do backlink checks for all ten URLs in Google&#8217;s search listings, and you need to check those numbers across a variety of sources, including Google, Yahoo and any other tool you can find to do a check. (Google and Yahoo both tend to understate the actual link counts. While Yahoo will show you more than what Google does, they also show a number of &#8220;no consequence&#8221; links in their results.)</LI></p>
<p><LI>You need to look at the quality of a few of the pages that offer links to the URLs in the search results.</LI></p>
<p>This is not an easy process to undertake. I have done it before, but the best you can hope for is a &#8220;snapshot&#8221; of what is out there, and therefore, what you need to accomplish.</p>
<p>Note: If Wikipedia turns up in your search query, few people with small budgets will ever be able to dislodge Wikipedia in the search results. What they make up for in a small number of inbound links, they more than make up for with links from dozens or hundreds of PR4, PR5 and PR6 pages. Wikipedia is the king of Internal Linking, and they use that to a great degree to rank extraordinarily high in Google&#8217;s search listings.</p>
<p>Your analysis should seek to uncover how many links a page has to it.</p>
<p>As a general rule of thumb, Google will show you less than 1% of the existing number of links for a web page. Yahoo will sometimes show closer to 5% of the existing number of links for a web page, but they will not show you the highest quality of those links.</p>
<p>So, as you strive to gain a &#8220;snapshot&#8221; picture of the playing field, you want to take Google&#8217;s Inbound Links number and multiply that by at least 100. Then you want to take Yahoo&#8217;s Inbound Links number and multiply that by at least 20, then cut the number in half to acknowledge the number of worthless crap links they have in their database. Once you have achieved these two numbers, then I tend to call the truth &#8220;somewhere in the middle&#8221;.</p>
<p>With your &#8220;somewhere in the middle&#8221; number in hand, then you need to look at the quality of links to a few of those search listings, to get an idea of whether those links exist on higher quality pages or simply junk pages.</p>
<p>If those links are on junk pages, then the goal could be achieved by just working the numbers. But if there are a lot of high PageRank pages in the mix, then whatever number is in your hand, should be multiplied, perhaps 100-fold, to overcome the quality of pages that link to your competitors.</p>
<p><B>If you get the idea that my simple formula leads to a complicated answer, then you are right.</B></p>
<p>All of the numbers that I have included in my sample formula are based on rough speculation, as the &#8220;snapshot&#8221; offers you your best hope of understanding the challenge in front of you.</p>
<p>While the number of inbound links may be relatively easy to determine, the link quality is a factor that is really hard to pin down.</p>
<p><LI>If you determine that you only need 300 inbound links to rank with the big boys, you may be right.</LI></p>
<p><LI>Your 300 inbound links number should also be quantified against the number of links that Google will count worthy, so you may need 1200 links to get 300 links that Google will deem worthy. This calculation depends more on the &#8220;quality of your content&#8221;, rather than the &#8220;quantity of your content&#8221;.</LI></p>
<p><LI>When all is said and done and your 300 Google-worthy links have not yet put you on page one, then you know that the quality of the links pointing at your competitors is greater than the quality of the links pointing to you.</LI></p>
<p><B>If you were hoping for an easy answer, I am sorry that I could not help you with that.</B></p>
<p>But with this explanation of the challenge, you may be better prepared to answer the big question, the question that is really on your mind:</p>
<p>=== Are my hopes of achieving good rankings in Google within my reach?</p>
<p>I tend to throw &#8220;worry&#8221; to the wind and just start working. I don&#8217;t worry if I can afford to do it or not. I simply start doing, and I know that in one month, one year or five, I will have built enough value in my website that my competitors are going to be the ones who are trying to figure out if they can unseat me!</p>
<p><i>Previously published <a href="http://macmackay.com/how-many-links-does-it-take-to-get-to-the-middle-of-google-page-one/" target="_blank">here</a>.</i></p>
<p>&#8230;</p>
<p><strong>Bill Platt</strong> has provided SEO services since 2004. In 2009, he transformed his SEO service, into one that helps people defeat negative search results in Google. By improving the rank of positive website reviews in the search results, negative search listings begin to disappear from the public eye. If you would like to learn more about how Bill&#8217;s <a href="http://911reputation.com/" target="_blank">Reputation Management SEO</a> service can help your business, visit: <a href="http://911reputation.com/" target="_blank">http://911reputation.com/</a> Bill has also owned <a href="http://thePhantomWriters.com/" target="_blank">http://thePhantomWriters.com/</a> since 2001.</p>
<p><a href="http://successfulaffiliate.info/tag/bill-platt">Read more articles written by Bill Platt</a></p>
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		<title>Strengthen Your Advertising with SEO Copywriting</title>
		<link>http://successfulaffiliate.info/strengthen-your-advertising-with-seo-copywriting</link>
		<comments>http://successfulaffiliate.info/strengthen-your-advertising-with-seo-copywriting#comments</comments>
		<pubDate>Thu, 22 Oct 2009 22:14:57 +0000</pubDate>
		<dc:creator>Enzo F. Cesario</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ SEO copywriting]]></category>
		<category><![CDATA[Enzo F. Cesario]]></category>
		<category><![CDATA[SEO advertising]]></category>

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		<description><![CDATA[<p>Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it&#8217;s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer.</p>
<p><a href="http://successfulaffiliate.info/strengthen-your-advertising-with-seo-copywriting" class="more-link">Read more on Strengthen Your Advertising with SEO Copywriting&#8230;</a></p>
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			<content:encoded><![CDATA[<p>Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it&#8217;s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer.</p>
<p>Copywriting is the creation of text used in advertising, regardless of medium. This covers every aspect of an advertisement: promotional flyers, jingles, slogans, billboards, and web pages. All of these strive to put your product or service in the best light possible and are aimed directly at the consumer; except for web pages. With web pages there is another audience your advertisement must also target: the search engine.</p>
<p><B>What&#8217;s a Search Engine, and Why Isn&#8217;t it Finding Me?</B></p>
<p>Think of a search engine as being a giant phone book: customers looking for a type of business will often look up that category and start by calling the first listing. Because phone books are indexed alphabetically, almost every category will have a business with a name beginning with &#8220;a,&#8221; or even &#8220;aaa.&#8221; Likewise, Internet users who aren&#8217;t familiar with the category they&#8217;re looking at will start with the first link they see when they search for something. However, dozens or even hundreds of factors determine the placement of these pages. This is where SEO comes in.</p>
<p>SEO stands for Search Engine Optimization. Like naming your business &#8220;AAA&#8221; for placement in a phone book, SEO techniques match web pages with the criteria that search engines use so that they are placed as high on a search as possible. Web pages are placed on search engines through the use of a web crawler. This is a program that systematically searches for new web pages and categorizes them. Because the Internet is so massive, these crawlers are designed to weed out useless pages and concentrate on unique ones that will be useful to people who are doing the search. Search engines use dozens of factors in their algorithms to find and place web pages. They are very secretive about the specific factors so that no one can cheat their system by writing a web page just so it will be placed on top. While the specifics are unknown, there are a few things all search engines use to categorize pages: the number of links to a page, its ranking on website traffic sites, and keywords in the page.</p>
<p><B>Use SEO and Play By the Rules</B></p>
<p>We all depend on getting accurate, useful results from search engines. Search engine companies actively modify their criteria to keep spam from showing up on their pages and to keep their users happy. Therefore the best way to use SEO to get people to your web page is by playing by the rules; pages that have useful information will stay on top of searches, while those that don&#8217;t are quickly removed.</p>
<p><B>So What CAN I Do to Get My Business Noticed?</B></p>
<p>Many search engines sell ads, but any reliable service will not sell search placement, nor does advertising with them influence your place on their searches. There are three things you should be concerned with to ensure a good ranking:</p>
<p><B>1. Keyword indexing:</B> HTML pages can use meta tags that tell search engines what topics a page covers. It is important to include as many words related to the subject of a web page in its meta tags. However, placing popular but unrelated words, such as a celebrity&#8217;s name, or hiding keywords behind backgrounds or images on a page to generate search results will quickly get the page ignored.</p>
<p><B>2. Good linking:</B> Links are very important to getting your page noticed, but only if they&#8217;re from reliable sources and are written to emphasize keywords. Links from known link sellers will not improve your page rank, and will cause consumers to distrust your site. Linking within your site to appropriate pages and getting others in a related area to link to you will help your page ranking immensely.</p>
<p><B>3. Limited web crawling:</B> This may seem counter-intuitive, but there are some pages that you may not want to show up on a search engine, like temporary pages or login screens. Most search engines consider internal search pages to be spam, and allowing them to be crawled will lower your search ranking. This can be prevented using the robots exclusion standard: a text file named &#8220;robots.txt&#8221; placed in the root directory of a domain will tell crawlers which parts of your web site to skip.</p>
<p>SEO is vital in copywriting for Internet-based advertisements. Properly implemented, it will help keep your page on the top of search lists. By creating good links, using accurate keywords, and limiting web crawling to useful pages, you can ensure customers can find you.</p>
<p><i>Previously published <a href="http://productreviewssite.com/?p=142976" target="_blank">here</a>.</i></p>
<p>&#8230;</p>
<p><strong>Enzo F. Cesario</strong> is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to <a href="http://www.Brandsplat.com/" target="_blank">http://www.Brandsplat.com/</a> or visit our blog at: <a href="http://www.brandsplatblog.com/" target="_blank">http://www.brandsplatblog.com/</a></p>
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